Overview:Responsibilities:

• Serve as an initial point of contact, along with the Director of Public Relations, for media inquiries for the health system.
• Promote brand identity and awareness through digital and traditional media platforms.
• Research, write, create, pitch, and disseminate stories and multi-media content for media and public audiences, including developing video, organic social media content, press releases, longform stories, web content and blogs, and other content as needed.
• Manage Bassett Healthcare Network’s organic social media, including developing and managing content and monitoring inquiries and comments daily across social media channels.
• Respond to media requests for subject matter experts and coordinate media interviews. 1:3 oncall duties for media inquiries, including some nights, weekends, and/or holidays.
• Serve on the crisis communications response team, taking a frequent and active role in crisis communications management and serving on the network’s Incident Command Team. Assist the Director of Public Relations with maintaining emergency response communications plans and onsite coordination efforts.
• Monitor all media and social media activity and ensure timely distribution of news clips to key audiences.
• Provide coverage and reporting on Bassett news and events, including attending events on campus and in the community as needed to conduct interviews and collect photos and videos.
• Regularly produce reports and analytics related to key media relations metrics.
• Develop and maintain an excellent working relationship with external stakeholders, including local, regional, and national media outlets.
• Provide support to communications and marketing teams for content development as needed.
• Willingness to travel to all network sites regularly.
• Perform other duties as required or assigned.

Qualifications:

• 4 year / Bachelor's Degree in Journalism, Public Relations, Communications or related major, required
• Experience may be considered in lieu of education

• Minimum 3 years experience in media relations, communications, or related field, required
• Minimum 2 years direct experience in broadcast journalism, required
  • Experience developing and/or producing on-air stories, preferred
• Minimum 1 year experience developing social media content and/or managing social media platforms, preferred
• Minimum 1 year experience in healthcare media relations or communications, preferred

• Communication
• Time Management
• Self-Motivated
• Project Management/Planning
• Computer Skills

• Light Work - Exerting up to 20 lbs of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg control requires exertion of forces greater than that of sedentary work and if the worker sits most of the time, the job is considered light work.
• Occasional balancing, climbing, crouching, grasping, kneeling, pulling, pushing, reaching, repetitive motion, standing, stooping
• Frequent lifting, walking
• Constant hearing, seeing/monitor/computer use, talking, visual acuity

• Extensive Travel - You should expect to travel every week

Total Rewards:

• Paid time off, including company holidays, vacation, and sick time
• Medical, dental and vision insurance
• Life insurance and disability protection
• Retirement benefits including an employer match
• And more!

Pay Transparency Statement (Text Only): Salary is based on a variety of factors, including, but not limited to, qualifications, experience, education, licenses, specialty, training, and fair market evaluation based on industry standards. The above compensation range represents a good faith belief of the compensation range by Bassett Healthcare Network, and its entities and affiliates, at the time of this posting or advertisement. Min: USD $62,717.51/Yr. Max: USD $94,076.27/Yr. EEO Statement (Text Only): We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex (including pregnancy, childbirth, or related condition), age, national origin or ancestry, citizenship, disability, marital status, sexual orientation, gender identity or expression (including transgender status), genetic predisposition or carrier status, military or veteran status, familial status, status as a victim of domestic violence, or any other status protected by law.